E-Learning Product Design
Led e-Learning company design team to optimize learning experience, build brand-aligned design system, and conduct qualitative & quantitative research on market and user base.
The story in 30 seconds:
1. Context
Innovative e-Learning company needs a Product Designer to facilitate a successful product launch.
2. Challenges
Build an effective learning user experience, conduct market research, and refine design system and brand identity.
3. Results
Launched e-Learning product to overwhelmingly positive user reviews, optimizing conversion rates and accumulating 200+ paying users within 3 months.
Project focus shifted from launch to long-term business growth.
Design Strategy
Define “North Star” goal
Improve childhood education.
Sabaki Courses aims to enhance the quality of education among children and young adults, using industry-leading research and design methodologies.
Course content covers modern high-school Mathematics curricula, helping students complete their studies and develop a love for mathematics.
Contribute across the production cycle
Designed user interfaces and brand assets in Figma, building a re-usable design system and facilitating stakeholder collaboration.
Conducted qualitative & quantitative research, informing design decisions and business strategy.
Leveraged education research expertise to guide stakeholder decisions and create effective, user-appropriate learning experiences.
Design Process
Defined product requirements
Analyzed business structure and objectives, aligning stakeholders and outlining product requirements.
Designed in Figma, using wireframes and sketches to quickly map out ideas and necessary product functionality.
Designed a client onboarding website, connected with an e-Learning platform capable of hosting and sharing educational content.
Polished brand identity and defined design system
Worked closely with the founders, refining color palettes, typography, and component libraries into a scalable design system. Ensured UI Design visual consistency across marketing and product interfaces.
Built Hi-Fi Prototype for developer handoff
Built Figma prototype, enabling quick iteration and cross-team collaboration. Mapped out customer journey and user flows, using research insights to make data-informed design choices.
Market Research
Researched competitors. Documented differences in content, price, branding, advertising, and approximate market reach.
User Research
Researched target audience. Outlined core user needs & frustrations, informing design requirements, content structure, pricing, and brand design.
Review analysis
Established customer feedback channels, validating design choices and course-correcting trajectory based on new insights.
Project Launch Outcomes
Overwhelmingly positive user reception
User surveys reveal overwhelmingly positive reception. Clients share how Sabaki Courses has helped them conquer their fear of Maths, achieving much higher grades in school.
200+ paying users within first 3 months
Product user base steadily rising, with new design work planned around community-building.
Media attention
Company founder starred on national television at PRIMA TV, showcasing leading IT trends.
Thank you for your curiosity.
If you’re interested in hearing more about my work, feel free to reach out.